PRIVACY POLICY

Last updated: August 12, 2026

Darko/Byrd Tennis Academy LLC, doing business as Darko Byrd Tennis Academy, respects the privacy of our players and families. This Privacy Policy explains what information we collect through darkobyrdtennis.com, how we use and protect that information, and the choices available to you.

Information We Collect

We may collect information that you provide through our website’s assessment, registration, contact, cancellation, photo release, and other program-related forms.

This information may include:

Parent or legal guardian name
Player name, date of birth, gender, grade, and tennis experience
Mailing address
Email address and telephone number
Emergency contact name and telephone number
Program preferences, scheduling information, and player goals
Known allergies, medications, medical conditions, or other health and safety information voluntarily provided by a parent or legal guardian
Payment, billing, registration, cancellation, and attendance information
Photo and video release preferences
Communications and questions submitted through the website
Records of agreements to Academy policies and program waivers

We ask that you provide only the information reasonably necessary for us to evaluate, register, instruct, and support the player.

Information About Children

Darko Byrd Tennis Academy provides programs for children, but our website and online forms are intended to be used by parents and legal guardians.

All assessment, registration, medical, payment, and program forms for a player under the age of 18 must be completed by a parent or legal guardian. Children under the age of 13 should not submit personal information directly through this website.

A parent or legal guardian may provide information about a child when requesting an assessment, registering for a program, or communicating with the Academy. We use this information only to provide and administer Academy programs, support player safety, communicate with families, and fulfill the other purposes described in this policy.

If we learn that personal information has been submitted directly by a child under 13 without appropriate parental involvement or consent, we will take reasonable steps to delete it. Parents and legal guardians may also contact us to review, correct, or request deletion of information concerning their child.

How We Use Information

We may use collected information to:

Respond to questions and assessment requests
Evaluate players and recommend appropriate programs
Register players for lessons, camps, events, or Academy programs
Schedule and manage lessons, assessments, programs, and events
Process payments and maintain transaction records
Communicate program updates, schedule changes, cancellations, weather notices, and other Academy information
Contact a parent, guardian, or emergency contact when necessary
Support player health and safety
Document acceptance of Academy policies, waivers, and releases
Manage cancellation, refund, credit, and attendance requests
Improve our website, programs, and customer experience
Protect the security and operation of our website
Prevent fraud, misuse, or unlawful activity
Maintain business, tax, insurance, and legal records
Comply with applicable laws and legal obligations

Medical, allergy, and medication information is used only for player safety, emergency response, and program administration. Access is limited to Academy personnel who reasonably need the information to perform their responsibilities.

Payments

Online payments may be processed by Stripe. The payment provider may collect information such as your name, billing address, payment card details, and transaction information according to its own privacy policy and terms. Darko Byrd Tennis Academy does not directly receive or store your complete payment card number when payments are processed through a third-party payment provider.

We may retain transaction details such as the amount paid, payment date, program purchased, payment status, and limited billing information for accounting, tax, refund, and business recordkeeping purposes.

Website Forms and Service Providers

Our website is built with WordPress and uses Fluent Forms to collect and manage online form submissions. Information submitted through a website form may be stored within the website’s database and sent to authorized Academy representatives by email.

We may use website hosting, form management, email, scheduling, payment, security, backup, and technical support providers to operate the website and administer our programs. These providers may process personal information only as reasonably necessary to provide their services to us.

Our website also loads fonts provided by Google Fonts. When these fonts are loaded, Google may receive technical information such as your IP address, browser details, and information about the page being accessed. Google handles this information according to its own privacy practices.

Cookies and Technical Information

Our website may automatically collect limited technical information when you visit, including:

IP address
Browser and device type
Operating system
Referring website
Pages visited
Approximate date and time of the visit
General website usage and performance information

WordPress and website service providers may use cookies or similar technologies that are necessary for website security, functionality, form operation, and performance.

A cookie is a small file placed on your device by a website. You may be able to disable cookies through your browser settings, but doing so may affect certain website features or forms.

If Darko Byrd Tennis Academy adds website analytics, advertising pixels, reCAPTCHA, or other tracking technologies in the future, this Privacy Policy will be updated to identify those services and explain how the resulting information is used.

Email and Text Communications

Darko Byrd Tennis Academy collects your phone number when you opt in to SMS communications. This information is used solely to send you academy-related updates and is never sold or shared with third parties for marketing purposes. You may opt out at any time by replying STOP. For questions, contact info@darkobyrdtennisacademy.com.

When We Share Information

We may share information with:

Academy owners, employees, coaches, instructors, and authorized staff
Website hosting, form, email, scheduling, payment, SMS, security, and technical service providers
Tennis facilities or program partners when reasonably necessary to administer a program or event
Emergency personnel when necessary to protect a participant’s health or safety
Professional advisers such as attorneys, accountants, insurers, or financial institutions
Government agencies, courts, or law enforcement when required by law
A successor organization in connection with a business sale, merger, reorganization, or transfer

We do not sell or rent personal information.

We also do not share personal information with third parties for their independent marketing purposes without your consent.

Photo and Video Information

If a parent or legal guardian provides photo or video consent, the Academy may use a player’s image or recording as described in our separate Photo Release Policy.

Photo release preferences and completed opt-out requests may be retained so that we can document and honor the family’s choice.

Data Retention

We retain personal information only for as long as reasonably necessary to:

Provide Academy programs and services
Maintain player, payment, registration, attendance, waiver, and consent records
Respond to questions or requests
Support health and safety
Meet accounting, tax, insurance, contractual, and legal obligations
Resolve disputes and enforce Academy policies

Retention periods may vary depending on the type of information and the reason it was collected. When information is no longer reasonably necessary, we may delete it, securely destroy it, or remove identifying details.

Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, email system, electronic transmission, or storage system can be guaranteed to be completely secure. Please do not submit highly sensitive information through a general contact form or standard email unless specifically requested by the Academy.

Your Privacy Choices

You may contact us to:

Ask what personal information we maintain about you or your child
Request a correction or update
Request deletion of information, when legally and operationally permitted
Withdraw an optional photo or marketing consent
Opt out of promotional email or text communications
Ask questions about how information is collected or used

We may need to verify your identity and your authority as the player’s parent or legal guardian before completing a request.

Certain information may need to be retained for legal, accounting, safety, insurance, dispute-resolution, or contractual purposes even after a deletion request.

Third-Party Websites

Our website may contain links to payment providers, tennis facilities, social media platforms, registration services, or other third-party websites. Darko Byrd Tennis Academy does not control the privacy, security, or content practices of those websites.

We encourage you to review the privacy policies of third-party services before providing information to them.

Changes to This Privacy Policy

We may update this Privacy Policy when our practices, website services, programs, or legal obligations change. The updated policy will be posted on this page with a revised “Last updated” date.

Your continued use of the website after an update means that the revised policy will apply to information collected after the effective date of the change.

Contact Us

For privacy questions or requests, contact:

Darko Byrd Tennis Academy
Email: info@darkobyrdtennisacademy.com
Website: https://darkobyrdtennis.com